IRE Journals - International Science & Engineering Academic Research Journal

Digital marketing has been completely redefined by Artificial Intelligence (AI). Transforming content and ads into personalized messages is now a dream come true for marketers as they now possess abilities to tweak it according to ideal know-how as far as targeting customers’ needs is concerned. They know how to launch and optimize advertising campaigns that result in unprecedented achievements. However, as with all other breakthroughs, there are some disadvantages to using AI in digital marketing. Despite its amazing advantages, there is part of it that is so detrimental it can influence positively buyers on one side and adversely affect people in charge of this trade on the other hand. Unveiling the Unseen Expenses of AI in Marketing The article is going to expose how badly AI can be used in digital marketing with an intensive study of existing scholarly materials as well as those from industry players. Through exploring different scenarios backed up by factual happenings around us, ...

In the rapidly evolving cybersecurity and data protection field, staying informed about the latest research is crucial for professionals and organizations alike. The following papers provide valuable insights into various aspects of cybersecurity, from understanding threats and vulnerabilities to designing effective cyber insurance policies. We'll also discuss how you can publish your research in a leading cybersecurity journal. 1. Navigating Cybersecurity Beyond Compliance: Understanding Your Threat Landscape and Vulnerabilities Protecting sensitive data goes beyond regulatory compliance in the linked digital environment we live in. This paper explores the complex field of cybersecurity and suggests moving away from traditional compliance-focused methods. The study highlights how crucial it is to comprehend the dynamic threat landscape and vulnerabilities that businesses face in the always-changing digital ecosystem. The study promotes a proactive approach to cybersecurity, acknow...